The Problem: $8,000 Price Tags Scare Customers Away
Why Your Leads Ghost You
- You quote $8,000 for new AC. Customer hangs up. They don't have that in savings.
- No financing options = lost sale. Competitor offers 0% for 60 months, wins job.
- Your site doesn't educate. Customer confused about SEER ratings, tonnage, rebates.
- No urgency. "I'll think about it" = never calls back.
Our Solution: The HVAC Conversion System
🧮 BTU Calculator
Customer enters: Square footage, insulation → Sees recommended system size + price range. "Your home needs 3-ton, 16 SEER. Estimate: $6,200-$8,400."
💵 Rebate Finder
Auto-shows federal tax credits + local utility rebates. "$2,000 off qualifying high-efficiency systems!" Converts price objections.
💳 0% Financing CTAs
"$149/month for 60 months. No interest." Pre-qualify widget. Approval in 2 minutes. Close rate: 68%.
$47,000 in AC Installs (August)
Cool Breeze HVAC (Austin) → 28 Booked Estimates
"The financing calculator converted 60% of visitors. Booked solid through fall." — Lisa Chen