The Problem: Homeowners Are "Just Curious"
Why Your Leads Don't Convert
- "What's my home worth?" → You call, schedule appt, no-show. They weren't serious.
- Zillow Zestimate exists. Your generic "Contact for valuation" can't compete.
- No seller-specific content. Same site for buyers and sellers = confusing.
- Follow-up: "We're not ready yet." Translation: Your competitor gave better pitch.
Our Solution: The Seller Lead Magnet System
🏡 Home Valuation Widget
Address → Instant estimate (API pulls comps). "Your home: $485,000-$520,000. Get precise valuation from agent." Then you call with listing pitch.
📊 MLS Integration
Live listings on your site. "See what homes in [Neighborhood] are selling for." Builds authority. They see you're active, not just another agent.
🎯 Seller vs. Buyer Funnels
Separate CTAs. "Thinking of Selling?" → Valuation tool. "Looking to Buy?" → MLS search. No confusion. 2x conversion vs. generic site.
40 Seller Leads in 60 Days
Sunset Realty (San Diego) → 3 Listings = $1.2M Total Value
"The valuation tool is a lead magnet on steroids. Homeowners get estimate, then we call with listing pitch." — Karen Patel